How do social issue documentary films do more than just raise awareness?

Are you a documentary filmmaker looking for the formula to take your film to the next level?

IMPACT is a new series of videos created by Working Films and The Fledgling Fund focused on building film campaigns that ignite social change.

Assessing Impact: A Funder’s Perspective is the first video in our series. It features our partner The Fledgling Fund and gives you an insider’s look at how to assess the impact of a film, its distribution and related campaign. Founder Diana Barrett and Executive Director Shelia Leddy discuss the impact of Born into Brothels and Ghosts of Abu Ghraib. You’ll get a close look at how these films supported the social change goals of their partner organizations and how they were tied to urgent actions. Diana and Sheila also lead you through their foundation’s transformation into one of the leaders in the field of supporting creative media and audience engagement.

For more information, go to and You can also access more resources on all things audience engagement in our Resources section.

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