As part of the community events of Tales from Planet Earth, Troy Gardens and MACSAC participated as community partners in the screening event of What’s On Your Plate? along with filmmakers Catherine Gund and Sadie Rain Hope-Gund. What’s On Your Plate? follows Sadie and Safiyah as they talk to each other, food activists, farmers, new friends, storekeepers, their families, and the viewer, with a mission to understand the story behind the food we eat.
This film traveled to Madison a year ago as part of the build up to this festival to host a special rough cut screening for youth at the Sherman Middle School in order for the filmmakers to gain strategic feedback on how to make the final cut of the film appeal to youth – an essential target audience.
At the beginning of 2009, we hosted a strategy summit with the filmmakers and non-profit organizations focused on increasing access to healthy and affordable food; reducing obesity; and connecting local farmers to schools and families; in order to develop the audience engagement campaign by hosting. For us, it was really awesome to be able to see all the strategy and plans come to fruition and play out in front of us. It has felt quite gratifying after having participated in the work behind the scenes to then experience the film event with the audience of young people and their families.
Check out the video above, featuring an ode to dirt by youth gardeners, to get a sense of how the adventures of What’s On Your Plate? were connected to the adventures here in Madison.